Med Ad News Recognizes Healthcare Communications Excellence At The thirty third Annual Manny Awards, Honors Industry Person Of The Year Jay Carter


Med Ad News Recognizes Healthcare Communications Excellence At The 33rd Annual Manny Awards, Honors Industry Person Of The Year Jay Carter

LIVINGSTON, N.J., April 22, 2022 – Leading pharmaceutical commercial enterprise and advertising e-book Med Ad News reveals the winners of the 2022 Manny Awards, celebrating the first-class within the healthcare communications enterprise. The 33rd anniversary of the black-tie gala event turned into held at The Lighthouse at Pier sixty one in New York City. Manny Awards were provided throughout the nighttime to healthcare companies and networks accomplishing excellence throughout 29 categories.

The Med Ad News Industry Person of the Year award changed into presented to Jay Carter, Executive VP, Director of Business Development, AbelsonTaylor.

Carter has been a visionary leader inside the pharmaceutical advertising enterprise for nearly 38 years, most appreciably as the boom catalyst for AbelsonTaylor’s evolution from a 28-character keep in 1988 to one among the largest and most creative unbiased healthcare agencies in the world nowadays, with 276 humans.

Carter has additionally dedicated his widespread competencies to reaping rewards the pharma advertising enterprise at huge, through leadership roles in numerous professional agencies, idea leadership contributions to professional courses, and a dedication to mentoring new generations of industry leaders.

Jay Carter

“This is the second one ‘life fulfillment award’ I’ve acquired over the previous couple of years – each are particularly meaningful to me and I’m particularly grateful for both. But the reality is, while you get an award like this, human beings unavoidably begin to ask you whilst you’re going to retire,” Carter says. “I’m going to position it this way … you know the way the fourth area of a recreation is constantly when the interesting stuff happens? I’m searching ahead to the honestly exciting stuff … I’m now not carried out but.”

FCB Health New York, an IPG Health organization, is the 2022 recipient for Agency of the Year Category I, for organizations that generate annual revenue exceeding $50 million. The agency completed 2021 sales of extra than $one hundred million, with what management says was 25 percent increase on an already industry-leading base. FCB Health New York performed 27 most important wins with 21 new brand assignments. Organic increase from existing clients represented 50.2 percentage of the employer’s boom, with the the rest coming from new customers. Additionally, FCB Health New York hired 521 new employees. “Our recipe for fulfillment isn’t complicated – being passionately devoted to doing what’s proper for our clients, their manufacturers, and our human beings – and the increase, satisfactory-in-magnificence work, and wins constantly follow,” the company’s leadership team says. “The continuity of our success across all key areas – subculture, creativity, and revenue increase – sets us aside and continues us riding ahead.”

FCB Health New York moreover captured the 2022 Manny Awards for Best Consumer Print Campaign for Cequa “Battle Back” and Best Social Media Campaign for “Ms. Information,” in which FCB Health NY partnered with GMHC to address vaccine hesitancy in the LGBTQ+ network due to social media incorrect information. The corporation was additionally a finalist for Best Consumer TV/Radio Campaign, Best Digital Physician Campaign, and Best Social Media Campaign.

Concentric Health Experience (CHX) is the winner of Agency of the Year Category II, for healthcare communications corporations that produce every year revenue among $25 million and $50 million. “In 2021, Concentric built vibrant fitness studies time and again with a huge range of customers – highlighted by means of the Launch of the Year in Novo Nordisk’s Wegovy, a recreation-converting weight management emblem primed to change how the world techniques weight problems,” CHX executives say. The enterprise delivered nine new money owed across a range of rising classes which include scientific era, uncommon ailment, stem mobile remedies, and cannabis. Wegovy won the Best Launch Campaign Manny Award for 2022, “as the quickest, most a success, and most sturdy release that Novo Nordisk has ever visible, as the product hit 120 percentage of its unique product deliver forecast simply three months after release,” CHX management says.

Brick City Greenhouse is the 2022 Agency of the Year winner for Category III, representing healthcare communications companies that generate beneath $25 million in annual revenue. Despite the continued demanding situations of the COVID-19 pandemic, corporation leaders say 2021 became any other banner year for Brick City Greenhouse. In 2021 the organization’s patron roster grew by 5 clients and nine new emblem assignments. This blanketed 4 concurrent launches, relaunching three completely redesigned corporate websites, and broadening the purchaser portfolio inside the areas of girls’s health, immunology, oncology, gastroenterology, and rheumatology, for each HCP and DTP. This resulted in a 138 percentage year-over-12 months growth, final out 2021 with just over $19 million in annual revenue. Brick City Greenhouse additionally significantly multiplied its headcount, including 35 new full-time employees.

AREA 23 was once more the maximum closely embellished organisation at the Manny Awards, triumphing 8 classes. AREA 23 changed into the recipient of the subsequent 2022 Manny Awards: Most Admired Agency (seventh consecutive win in this category), Most Creative Agency, Best Experiential Campaign, Best Digital Patient Campaign, Best Managed Markets Campaign, Best Medical Device Campaign, Best Patient Engagement Campaign, and Best Philanthropic Campaign. The organization also acquired finalist nominations for Best Consumer TV/Radio Campaign, Best Consumer Web Campaign, Best Digital Patient Campaign, Best Philanthropic Campaign, and Best Professional Print Campaign.

The Med Ad News group of workers yearly affords the Heart Award, which is designed to recognize agencies’ social responsibility and enterprise cultures that encompass a high dedication to philanthropic and social causes. The winner and finalists of this award get hold of each a test to donate to a charity of their choosing. The 2022 Heart Award recipient is Klick Health, and the finalists in the class are The Bloc and Intouch Group. Klick Health also gained for Best Agency Campaign and changed into a finalist for Agency of the Year Category I, Most Admired Agency, Best Experiential Campaign, and Best Patient Engagement Campaign. The Bloc changed into moreover a finalist for Best Managed Markets Campaign. Intouch Group changed into the winner for Best Rare Disease Campaign and additionally a finalist for Most Creative Agency, Best Consumer Print Campaign (for two separate campaigns), Best Experiential Campaign, Best Patient Engagement Campaign, and Best Philanthropic Campaign.

The Network of the Year Manny Award turned into offered to IPG Health, which became formed within the center of 2021 by combining FCB Health and McCann Health. Management says the community is “the biggest disruptor in our enterprise.” According to Dana Maiman, CEO of IPG Health, “It’s the fluidity of the way humans paintings with every different that demonstrates the robust bond that has been constructed, and the lifestyle of connectivity throughout our community. By permitting collaboration and breaking down silos, we’ve collectively found out that we’re a lot smarter and more potent together. We trust that one individual’s success is all of our fulfillment – it’s this dedication to a commonplace aim that can’t be faked or emulated.”

In addition to all the accolades for AREA 23 and FCB Health New York, IPG Health’s FCB Health Europe won the 2022 Manny Award for Best Nonbranded Campaign. Among other IPG Health groups, McCann Health New Jersey become the winner in the Best Consumer TV/Radio Campaign and Best Consumer Web Campaign classes for “House Rules” and became a finalist for Best Professional Web Campaign, Best Rare Disease Campaign, Best Nonbranded Campaign, and Best Launch Campaign. McCann Health Managed Markets become a finalist for Agency of the Year Category II and Best Managed Markets Campaign. McCann Health New York became a finalist for Best Medical Device Campaign. Neon was a finalist for Agency at the Rise. FCBCURE acquired a finalist nomination for Best Agency Campaign.

The Vision Award winner became CMI Media Group and Compas for PROACT Rep, the primary and most effective healthcare media orchestration and automation platform to get from facts to insights to action straight away. The platform permits customers to make actual-time media funding decisions for his or her clients via an intuitive user interface that offers actionable intelligence and a number of media sequencing alternatives. CMI Media Group and Compas also acquired a finalist nomination as Diversity, Equity & Inclusion Champion.

The recipient of the 2022 Agency at the Rise Manny Award is PRECISIONeffect. “We entered 2021 with hope for a return to ordinary,” says PRECISIONeffect President Carolyn Morgan. “As vaccines rolled out, we have been enthusiastic about the opportunity of being collectively again – with our colleagues, with our clients, and in particular with our cherished ones. And we quickly found out that 2021 became approximately flexibility. We persisted to shapeshift and lean into the simplest steady – alternate.”

The 2022 Diversity, Equity & Inclusion Champion as recognized by using Med Ad News is 1798, a Fingerpaint company. 1798 became founded on the concepts of creating a diverse and inclusive enterprise. Agency leadership takes excellent pride in 1798’s personnel reflecting the various affected person populations the corporation targets to assist. As 1798 keeps to develop, the crew seems forward to cultivating that mirrored image to expose even more diversity throughout improved offerings. The DE&I Champion finalists have been CDM New York and CMI Media Group and Compas.

CDM New York turned into the winner of the Best Professional Print Campaign class and additionally a finalist for Most Admired Agency, Best Consumer Web Campaign, Best Digital Physician Campaign, Best Medical Device Campaign, Best Professional Web Campaign, Best Rare Disease Campaign, and Best Social Media Campaign.

In addition to Carter’s Industry Person of the Year recognition, AbelsonTaylor captured the Best Professional Web Campaign class.

GSW, powered through Syneos Health, become the triumphing recipient for Best Digital Physician Campaign for “The Story of their Bones,” which additionally garnered a finalist nomination inside the Best Professional Print Campaign category.

Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca

The Med Ad News 2022 Marketer on the Rise is Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca. According to Triple Threat Communications, which nominated Garrity for the award, “When Allison joined the Farxiga crew, the installed AstraZeneca emblem already had a robust legacy in type 2 diabetes (T2D), but momentum had stalled, groups had to be rebuilt, and – the largest venture of all – Farxiga needed to revolutionize care again, this time with indicators in heart failure (HF) and chronic kidney ailment (CKD). Developing and executing against an formidable new emblem method, rebuilding a emblem team, and reinvigorating greater than 2,000 sales representatives is challenging sufficient; however, due to the pandemic, all this needed to be completed in a fully digital/far off environment. Spoiler alert: the new-indications release become a massive fulfillment, with Farxiga outperforming all target goals and reaching marvelous milestones in 2021.”

The Med Ad News “MedAdvocate” jury amassed on March 17 for a roundtable dialogue of finalist campaigns formerly determined via online voting, which covered choices from loads of eligible voters throughout the enterprise’s healthcare verbal exchange agencies and networks. In order to take a deeper dive into the finalist campaigns, a panel of specialists dubbed “MedAdvocates” were each assigned unique campaigns and tasked to initiate significant dialog among the jurors. MedAdvocates were decided on based on their innovative know-how and broadly identified overall performance in the enterprise. Ultimately, the crew scored each finalist marketing campaign the use of a factor gadget that, blended with the popular vote conducted on line, arrived on the eventual winners who have been topped on April 21. 

Med Ad News thank you Platinum sponsors Calcium, CDM, Centron, GSW, and TBWAWorldHealth; and Gold sponsors: Biolumina, The Bloc, Concentric Health Experience, Fingerpaint, Intouch Group, and JUICE Pharma Worldwide.

2022 Manny Award Winners

Industry Person of the Year

Jay Carter, Executive VP, Director of Business Development, AbelsonTaylor

Agency of the Year – Category I

FCB Health New York, and IPG Health organization

Agency of the Year – Category II

Concentric Health Experience

Agency of the Year – Category III

Brick City Greenhouse

Network of the Year

IPG Health

Agency at the Rise


Heart Award

Klick Health

Most Creative Agency

AREA 23, an IPG Health agency

Most Admired Agency

AREA 23, an IPG Health agency

Diversity, Equity & Inclusion Champion

1798, a Fingerpaint enterprise

Marketer on the Rise

Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca (nominated via Triple Threat Communications)

Vision Award

CMI Media Group and Compas

Best Agency Campaign

Klick Health: #SpreadJoy

Best Consumer Print Campaign

FCB Health New York, an IPG Health corporation: Cequa “Battle Back”

Best Consumer TV/Radio Campaign

McCann Health New Jersey, an IPG Health agency: “House Rules”

Best Consumer Web Campaign

McCann Health New Jersey, an IPG Health company: “House Rules”

Best Digital Patient Campaign

AREA 23, an IPG Health corporation: “Social Bullets”

Best Digital Physician Campaign

GSW, Powered by way of Syneos Health: “The Story in their Bones”

Best Experiential Campaign

AREA 23, an IPG Health employer: “Social Bullets”

Best Launch Campaign

Concentric Health Experience: Wegovy

Best Managed Markets Campaign

AREA 23, an IPG Health enterprise: “Best Practices”

Best Medical Device Campaign

AREA 23, an IPG Health agency: “Sick Beats”

Best Nonbranded Campaign

FCB Health Europe, an IPG Health organization: “Is Your Pain Relief Triggering Your Migraine?

Best Patient Engagement Campaign

AREA 23, an IPG Health corporation: “Sick Beats”

Best Philanthropic Patient Campaign

AREA 23, an IPG Health company: “Social Bullets”

Best Professional Print Campaign

CDM New York: “Easy to Find”

Best Professional Web Campaign

AbelsonTaylor: “C. Diff, The Return”

Best Rare Disease Campaign

Intouch Group, an EVERSANA enterprise: “Kindness Over MD”

Best Social Media Campaign

FCB Health New York, an IPG Health agency: “Ms. Information”


About the Manny Awards
For 33 years, the Med Ad News Manny Awards have paid tribute to the innovative work of agencies serving the healthcare marketplace, their human beings, and their contributions to the industry. Each yr at this gala awards rite, Med Ad News and employer specialists come collectively to have fun creative excellence in pharmaceutical and scientific device marketing and to renowned the ones making widespread contributions to healthcare communications. On this unique night, masses of industry friends be part of Med Ad News in honoring winners in a number award categories.

About Med Ad News
The pharmaceutical industry’s e-book of file on account that 1982, Med Ad News presents huge coverage and incisive analysis of the troubles, occasions, trends, and strategies shaping pharmaceutical enterprise, advertising, and income. More than 30,000 readers – comprising company executives, marketing, income, and product managers – acquire Med Ad News, that is a booklet of Outcomes LLC. For more info, visit http://www.Medadnews.Com.

About Outcomes LLC
A advertising and marketing and media employer built to quench the evolving intake behavior of B to B audiences, Outcomes supports the healthcare communications industry via enterprise main brands Med Ad NewsPharmaLive, main events together with the Manny Awards and content advertising and marketing offerings. For extra info, go to www.Consequences-marketing.Com.

Press inquiries, touch:
Andrew Humphreys
Director of Content
Med Ad News
Tel: 267-685-9573
[email protected]

Daniel Becker
Owner, Brand Director
Outcomes LLC
Tel: 973-507-6701
[email protected]


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